The power of SMO (social media optimization)
We live in a time where a presence on social media is more important than being present in real-life social situations. It also makes sense because, in real life, you can’t choose certain attributes of your life; your appearance, your family, the circumstances of your upbringing, etc.
On social media, however, you can be anything or anyone you want. You can customize your personality to your liking and be a better and improved version of yourself. The same applies to organizations, all over the world. The SMO image of a company is of the utmost importance. How they present themselves to customers and the general public, across the broader online spectrum, is important to businesses.
You can create a unique identity, a distinct virtual person, with the help of social media, especially social networking sites and apps. So it’s no surprise that SMO (Social Media Optimization) has become important for the better part of the last decade.
It’s impossible not to consider the public’s preference for user-generated content, third-party reviews, and consumer testimonials. It’s easier than ever for the public to evaluate and examine a company’s products, services and brand image on social networking sites. Public opinion can make or break a brand, and social media presents a powerful outlet for this.
Social media optimization efforts are related to search engine optimization (SEO). Both seek to make the brands they represent relevant and increase their visibility online. Ideally, optimization will involve increasing a brand’s ranking on search engines and social networking websites.
SMO also fulfills a double responsibility, along with improving rankings, that of reputation management. Organizations are known for announcing, denouncing and informing about their business decisions and actions, through. their social media platforms. It is important that they employ effective SMO strategies so that these claims do not offend anyone or have other negative connotations.
Usually, SMO strategies require you to post interesting content that engages users, such as blogs, images, illustrations, forum posts, and any other engaging content. The absolute main objective of SMO is to build the image of a brand. Companies have SMO profiles and accounts, just like anyone else, and through them they share content with the general public.
People who relate to or identify with the shared content begin to ‘follow’ the various SMO accounts of the brand and encourage other people to do so as well. This is actually the best way to increase brand loyalty. Businesses can build great relationships with consumers, through SMO, while incorporating smart marketing techniques.
SMO is a powerful marketing and promotional tool. It is also an excellent channel for a brand’s CSR (Corporate Social Responsibility) campaigns. They can easily communicate and give back to society through their social media platforms. Brands can have an SMO impact and generate positive emotions, regarding their products, services or solutions.
SMO has unlimited potential. An effective SMO has the power to create and maintain a company’s image and should only be run by experienced and resourceful staff, for maximum benefit, as it can make or break a company’s reputation.