Are you planning to increase your business revenue by getting more traffic to your website through SERP (Search Engine Results Pages)? If yes, then you can do it by adopting advanced SEO strategies. All business owners do not have SEO experience. So, they opt for a digital marketing agency that works on their behalf and promotes their products and services […]
Content is the most crucial element for a brand. It’s a way to reach your target audience, drive traffic to your website, engage the visitor, increase conversion rates, improve brand awareness, and increase revenue. Now, with the vast amount of content available on the internet, creating just any content will not help you achieve your goals. Your content must stand […]
Creating new content on a regular basis is crucial to maintaining a profitable membership website that provides value to members. The value of the content is what will encourage members to stay. You don’t have to add massive content every day, but you do have to add something on a regular and planned basis. If you’re not sure what kind […]
The question: “Mike, how can I use text message marketing?” The answer: Let me give you an example and some ideas… I have a client who runs TV commercials. His commercials are doing very well and he actually gets them very cheap. He has been making them for years. We are always testing different calls to action and ways to […]
YouTube is a video sharing website where you can upload videos about almost anything and share them with the whole world. YouTube is so big that even the news can pick your videos because almost everyone with a computer is on YouTube. There are people who have music contacts, actor contacts and TV shows of their own by uploading YouTube […]
How to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency, for example, whether you provide auto, life, home, life, health, or business insurance, you need to understand how to consistently get more customers and use your sales funnel. A potential customer is a person who has shown interest […]
In just 10 short years, Instagram has become a powerful marketing tool that savvy entrepreneurs are embracing. As of December 2020… · 67% of US adults use Instagram, so while it doesn’t have the reach of Facebook (yet), it’s definitely a platform worth taking advantage of. A younger crowd, more than half of Instagram users are between the ages of […]
The “voice of the customer” (VOC) is a key theme in all types of customer service, TQM or Six Sigma training, and related project work. There are two main categories for VOCs, reactive data and proactive data. While proactive data is collected using methods such as focus groups, interviews, observations, surveys, or test customers, reactive data is primarily based on […]
When I was CEO, several leaders periodically asked me how they could develop a vision for their organization. This question always stumped me, in part because, for some reason, I usually seemed to have more ideas than I could keep up with. I eventually realized that everyone is wired differently and some people have a gift for developing new horizons, […]
One of the core tenets of blockchain technology is to provide users with uncompromising privacy. Bitcoin as the first decentralized cryptocurrency tied on this premise to market itself to a broader audience that at the time needed a virtual currency that was free from government meddling. Unfortunately, along the way, Bitcoin proved to be plagued with several weaknesses, including non-scalability […]
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