Brand building with quality content

Content is the most crucial element for a brand. It’s a way to reach your target audience, drive traffic to your website, engage the visitor, increase conversion rates, improve brand awareness, and increase revenue. Now, with the vast amount of content available on the internet, creating just any content will not help you achieve your goals. Your content must stand […]

How to create content for a membership site

Creating new content on a regular basis is crucial to maintaining a profitable membership website that provides value to members. The value of the content is what will encourage members to stay. You don’t have to add massive content every day, but you do have to add something on a regular and planned basis. If you’re not sure what kind […]

YouTube: a powerhouse in web 2.0 marketing

YouTube is a video sharing website where you can upload videos about almost anything and share them with the whole world. YouTube is so big that even the news can pick your videos because almost everyone with a computer is on YouTube. There are people who have music contacts, actor contacts and TV shows of their own by uploading YouTube […]

Effective lead generation through digital marketing

How to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency, for example, whether you provide auto, life, home, life, health, or business insurance, you need to understand how to consistently get more customers and use your sales funnel. A potential customer is a person who has shown interest […]

Complaints – The tip of the iceberg

The “voice of the customer” (VOC) is a key theme in all types of customer service, TQM or Six Sigma training, and related project work. There are two main categories for VOCs, reactive data and proactive data. While proactive data is collected using methods such as focus groups, interviews, observations, surveys, or test customers, reactive data is primarily based on […]

Developing your organization’s vision

When I was CEO, several leaders periodically asked me how they could develop a vision for their organization. This question always stumped me, in part because, for some reason, I usually seemed to have more ideas than I could keep up with. I eventually realized that everyone is wired differently and some people have a gift for developing new horizons, […]

Are you planning to trade the Monero cryptocurrency? Here are the basics to get you started

One of the core tenets of blockchain technology is to provide users with uncompromising privacy. Bitcoin as the first decentralized cryptocurrency tied on this premise to market itself to a broader audience that at the time needed a virtual currency that was free from government meddling. Unfortunately, along the way, Bitcoin proved to be plagued with several weaknesses, including non-scalability […]