Star Wars Special: Public Relations Lessons from the Jedi Masters
Since its inception in 1977, the Star Wars narratives have accumulated a large following. By adopting a transmedia strategy, he has provided his fandom with a truly immersive experience that spawned a unique subculture. While many look to the film franchise for childhood reminiscences and fast-paced plot constructions, some of us discovered enlightening public relations advice from Yoda and Obi-Wan […]
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