Luxury Real Estate Marketing Essentials – Spontaneous Acts of Kindness
Opportunities abound for luxury real estate marketers to market themselves within their communities without spending a dime. Spontaneous acts of kindness can go a long way toward building goodwill and also earning big commissions. To illustrate this principle, here’s a story about an unlikely homecoming queen and a photographer who offered her services just to get the “brass ring” she was looking for without even asking.
Our friend the photographer wanted to become the official photographer for the students (especially graduates) of the private high school her own daughters attended. The previous photographer dropped out, so the job was on the line. This was a prestigious job in her profession, as it often led to family portraits of wealthy families in her community.
Our friend learned of an exciting story brewing on campus regarding the upcoming coronation of the homecoming queen that would be voted on. The voters were made up of the entire student body, the administration, and also the faculty. One of the candidates was a scholarship girl whose single mother cleaned houses for a living. She was loved by all. The other candidates competing were equally wonderful girls from wealthy families. These girls decided that the scholarship girl should be homecoming queen and set out to secretly make it happen.
When our friend heard about this from her daughters, she was so touched that she offered to provide the coronation homecoming event photography free of charge. A wonderful conspiracy was gaining momentum. One of the contestant’s parents took all the candidates to the hairdresser. It was the first time that the woodcock had her hair done professionally. Another parent took them shopping and bought dresses and accessories for everyone.
The results were announced at the soccer match. Our friend was aware of the result and she positioned her camera to capture the look of surprise and delight on the winner’s face. The image of her turned out beautiful and she used it in her company’s ad, congratulating everyone.
Wonderful things began to happen to our friend the photographer. First, the school hired her to take photos for the yearbook. Then many of her parents recommended her and she took family portraits of her for them.
A spontaneous act of kindness resulted in him securing the coveted position of school photographer. She naturally wanted to contribute her expertise to make someone’s day that much better. She wasn’t asking for the photography job, she was volunteering and raising awareness for her brand. We also gather behind her and feel a considerable amount of work her way because of her genuine kindness and this story.