The art of persuasion was one of the pillars of Aristotle’s teachings more than 2,000 years ago. Aristotle taught three persuasion techniques, which he called ethos, pathos, and logos. These techniques have been used by writers and speakers ever since to change the opinion of others. Which technique works best depends on the audience the writer or speaker is addressing. […]
Remember in childhood we used to play at identifying company name or company trademarks just by looking at their logos? It was really a fun game because many times we used to say the name of big companies instantly just by looking at their logos, unlike some logos that seemed non-existent before. Well, this is the strategy behind creating a […]
Until recently, the term ‘corporate social media’ was defined as a refined and sophisticated profile of a brand and cautiously generated posts. The fundamental objective of corporate social networks was to generate influence, promote brand recognition and, finally, sell the products or services. Although the concept of corporate social networks has not changed, the procedure has undoubtedly been transformed. With […]
If you’ve been following our blog lately, you’ll notice we’ve been talking a lot about social media and the need for strategy. Yes, social media is definitely also about sharing others’ content and spontaneous posting, but an overall social media marketing strategy is essential. One of the central concepts in any strategy is planning, and in this case, we are […]
The Internet offers a platform and a set of communication tools that are valuable to all non-profit organizations in their fundraising activities. Your donors and potential donors often use the Internet to check how organizations are doing before they commit. Your internet communications plan can include multiple entry points: your website, Facebook page, blog, email newsletter, sign-up to various portals, […]
A wiki is a website that allows users to collectively add and edit content. “Wiki wiki” means “quickly” in the Hawaiian language. Anyone using a browser can visit and edit a public wiki. This creates a powerful online collaboration environment that is self-managed by your users. Wikis are considered part of social networks and a category of Web 2.0. There […]
Website trends have always changed based on user feedback, SEO, and coding methods. 2016 has been great for website design with people trying to come up with unique ideas. Here are some promising trends that we predict for the coming year: Visual appeal with flat design Flat design has gained popularity in 2016 and will become even more popular in […]
For the most irreplaceable best friend Dear SOT, Today, on your birth anniversary, I have been thinking a lot about you. I can’t believe you’re these years old today! Boy, are you old; but, make no mistake, in very good shape. Today, we mark this important milestone and let you know how special you are. Thank you for always being […]
A game concept statement, or premise, is a short and direct description of a game situation. It describes the player’s goal, the opposition to that goal, and the means by which that goal will be achieved. When it comes to the narrative part of the script only, the game’s concept statement reads like a script speech. Realistically, the game is […]
Why use lifecycle marketing? For many companies, the current recession has made one fact very clear: doing business the same way before just won’t work. Old sales and marketing methods are too inefficient, too expensive, and can pose a risk to the business itself. Putting off a change in marketing strategy for another year is no longer an option. Web […]
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