Everyone knows what an insurance agency website is, but more detailed insurance agency web marketing terms such as microsites, minisites, landing pages, and squeeze pages can be somewhat of a mystery to many agents and brokers. What is the difference between these and why are they an important aspect of your insurance agency’s marketing? Let’s start with a brief definition […]
“Social media marketing… what is that? I’ve never heard of it in Asia.” I can almost hear you say that. That was MY answer when I first googled it. I have been using parts of this form of marketing but never knew the collective term for it. So what is social media marketing? I found this rather formal definition on […]
In a job market where there are many candidates, a recruiting company must ensure that its online marketing is directed to clients. With the changing job market and most businesses turning to services like LinkedIn, there has never been a more important time to make sure you maximize the leads generated through your website. First, there are three things you […]
Starting your own business is exciting; especially entering the field of life coaching. You have recognized your ability to inspire others and have committed to taking your gift to those who need your help. The biggest hurdle was finding out what that gift is, and now that you’ve realized it and accepted it, it’s your responsibility to share it. But […]
There are about 7 billion people in our world today. But, 80% of these numbers live below the $1 a day poverty line. It’s unfortunate, pathetic and redeemable. In fact, it is a world devastated by poverty, misery, misery, violence, bloodshed, the dead, galloping economic problems. Take it or leave it, most of the so called problems, challenges facing our […]
The secret to ensuring a high page rank in search engines is to use the right keywords or phrases in your articles. These are the keywords that search engines use to find information about the product or service that your website claims to provide. Here are some tips for finding the right keywords that can help your articles achieve prominent […]
Target marketing is one of the most effective marketing strategies you can have in your marketing toolkit. The opposite of destination marketing is mass marketing. Mass marketing may make sense for Procter & Gamble when selling laundry detergent, but as service professionals and small business owners, attracting a more select group is what will help you achieve maximum results when […]
It’s all starting to feel like very familiar territory now… Nothing financially bad can happen again. The stock market feels nice and cozy. People keep making money. What’s not to like when asset prices can only go one way? This is what it felt like in March 2000 before the dot coms turned south. It was what it felt like […]
We all know that we should use web analytics to analyze website visitor behavior and online marketing channel performance. However, what kind of web analytics should we use? Should I go for log file analysis or page tagging or a bit of both? First, let’s define what we mean by these terms. Page tagging involves putting a piece of code, […]
Cost of SEO Per Month In the world of digital marketing, SEO is considered one of the most effective strategies for achieving organic search traffic. As such, many businesses are eager to hire a top SEO agency in Dubai. However, calculating the potential costs of such an investment can be difficult. With the right knowledge, you can be prepared to […]
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