Advanced Link Building Strategies: A New Method of Building Link Wheels Revealed

Building a link wheel is a highly effective SMM (social media marketing) and SEO (search engine optimization) strategy that anyone can use to improve their site’s rankings. Essentially, a link wheel harnesses the power of highly ranked web 2.0 sites to create targeted backlinks to your sites.

This works because certain Web 2.0 properties, such as HubPages, Squidoo, WordPress, and others, allow you to publish your own content on these sites. and it also allows you to add your own backlinks to this content.

Leveraging Web 2.0 properties like HubPages, Squidoo, WordPress and others works great because Google loves these sites and often the content posted can rank very well on its own. Getting links to your own site from 5-10 of these types of sites is very powerful and forms the basis of the link wheel strategy.

In the traditional (or old) method of the link wheel, you have 5 interconnected web 2.0 websites pointing to your website. In this link wheel scenario, each Web 2.0 property links to its parent site in the middle, as well as to another Web 2.0 site in the wheel to form a closed loop.

This structure, when drawn on paper, looks like a bicycle wheel with your website as the hub, the links pointing to it as the spokes, and the interconnected web 2.0 websites as the outer edge of the wheel.

What are backlinks and why are they good for you?

A backlink is a hyperlink that points to your site. If the hyperlink is properly anchored (the anchor is the text displayed for the link), meaning the link is the actual keyword you’re trying to rank for, then this is the cream of the crop for backlinks. The more authority a site has, where the backlink appears, in Google, the more value the backlink has.

Using link wheels to build quality backlinks

Because Google considers most Web 2.0 sites to be authority sites, links from these sites to yours are what can really help your search engine marketing, among other things. It doesn’t matter if the link is in a page rank 0 subdomain. What matters most is the actual hyperlink.

What is a website 2.0?

Websites 2.0 are sites like Squidoo, HubPages, Blogger, WordPress.com, Wetpaint, etc. Sites that allow visitors or members to add their own content. By posting an article on each of these sites and then using the proper anchor text to link to your money site, you effectively create quality backlinks.

What not to do when building link wheels

The quickest way to destroy the link wheel is to write garbage and then set and forget. Your time is much more valuable if you configure these sites to look and read legitimate. Spend a little time and build a few links for each chain link wheel to make them stronger.

• You can use social bookmarking
• You can send RSS feeds
• You can use article marketing
• and more to create backlinks to your wheels
• If you add images, videos, and regularly updated content, each of your link wheels will become a little authority site on its own over time, giving your main site much more muscle.
• It all sounds great, but there’s a problem…
• Google caught on pretty quickly, as most of the link wheel structure leaves very clear traces.
• They are closed networks, so they are easy to track.
• This does similar Link Wheels much less powerful now.
• We need to cancel or hide the tracks.

Google was smart. They soon found out about this through the huge tracks left by those wheels. Since all web 2.0 sites now point to your site, it’s easy for Google to track your footprints. Rankings drop overnight.

My serious advice is to stay away from building such link wheels. They work, but not in the long term. Until you’re promoting a short-term affiliate offer where you need some rankings overnight, for a short period of time, don’t use this method.