Offsite SEO and Content Marketing Tips for a New Website

You’ve probably heard the phrase that “content is king” and it’s true. Providing content that is relevant to you and your business will increase your website ranking, audience, and ultimately your bottom line. It also sounds fancy, “content marketing,” but it’s not as fancy as you think. You don’t need to write lengthy technical papers or case studies, and you don’t need to be an experienced journalist either. All you need is an idea, some writing time, and the following quick tactics to help you get a content marketing campaign up and running.

Issue a press release – Issue a press release announcing the launch of your business or new website. You can issue a paid press release (recommended) for around $150 and you can take advantage of various online PR distribution platforms to issue it. These platforms will then categorize your press release and automatically notify top publishers, media insiders, and local journalists in your respected industry and geographic area as a means of drawing attention to your release. As far as using a free press release, we say go for it. It’s not always the most effective in terms of attracting media coverage, but it can still help you get the message across to lower-level news outlets, blogs, and websites. Our advice is that if you have taken the time to write a quality press release, then it certainly doesn’t hurt to distribute it to as many places as you can. So, try all your options and based on your budget, select the one that best suits your needs.

get published – An how-to article, an interview from your local news organization, or even a guest post on another local blog can help you get noticed in search engines and boost your website’s ranking. Especially for new websites, which often take a few days and even weeks before they are indexed: by publishing on someone else’s site, you will get the advantage of spiders crawling your website and noticing your link and following it. to your website.

merchandising articles – Similar to getting published but with a little less work, article marketing is a great way to distribute content online and get links and qualified traffic back to your website. There are dozens of article directories online that will allow you to create a free account and then submit articles for consideration. Once you’ve been approved as a publisher, you’ll create an author bio that will include a brief description of you, your business or product/service, and may also include a link to your website. These articles usually rank pretty well on their own simply because these article directories are frequently crawled by search engines. As a result of the article ranking highly, you will benefit by targeting search engine traffic that clicks through to read your article and ultimately continues to click through to your website. These articles are also frequently syndicated by the publishing platform and end up getting republished on other relevant blogs and websites, earning you even more links.