How to rank your website at the top of search engine results
Webmasters always want their website to appear at the top of search engine results. However, it is not as easy as it seems. Getting ahead of your competitors and reaching the top positions in Google, Yahoo or MSN required a lot of work. It’s a well-known fact that top search engine rankings result in a lot of organic traffic, and in return, more revenue. Therefore, website owners are always ready to do their best to achieve their desired ranks.
To achieve top rankings in major search engines, you need to understand the search and indexing mechanism of all popular search engines. Always remember that there are no defined criteria for your website to be at the top of the search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engine experts suggest various tricks and tweaks that can help you easily get your website indexed by search engine bots/crawlers.
The content of your websites, META tags (description and keywords that appear on all pages), inbound links (links that appear on other websites but point to your website), and alt text provided on your images they play an important role in the easy indexing of your website. . You can expect better rankings only if your website is equipped with all the things described above.
One more thing that is very important for the performance of your website in search engines is the selection of correct keywords and content based on those keywords. Remember, if you’re not targeting the right keywords, you may not get the results you want. So, to fix this problem, you need to do a proper analysis of your business domain and market niche along with keyword research before making plans for online promotion of your website.
Typically, the search engine crawls your website through two popular mechanisms:
Link-Based Tracking
The success of your website in the top rankings is determined by the number of links pointing to your website. If your website has a lot of inbound links from other higher rated websites in your niche, the chance of success is higher. Search engine submission, affiliate marketing, directory submission, article submission, press release distribution, and blogging help a lot in achieving such quality inbound links.
Content-Based Tracking
This is a relatively complex mechanism to track your website. It depends on the relevance of the META tags (keywords and description) with the contents of different web pages on your website. The freshness of your website content increases your chances of being easily indexed.
In addition to these two popular mechanisms, you can also adopt other online advertising modes such as banner ad placement, paid posting, contextual advertising, and social media marketing. These strategies are of great help if you want a quick interaction with your potential clients.