Lessons Learned from Nabisco’s Free The Animals PR Campaign
Nabisco opened the cages and the media started to play. In a move that garnered national media attention, Nabisco decided to change the packaging of Barnum’s Animal Cracker. Several public relations lessons can be learned from Nabisco’s strategy. Some background… The cookie company tweaked their graphics to remove the current look of caged animals on wheels. Now they will be […]
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