In physics, friction slows down motion. You want your race car and pit crew to be well-oiled machines. In the purchasing process, uncertainty, unclear objectives and different needs slow down the process. The job of the sales function is to remove unnecessary friction/resistance between the buyer and seller by putting themselves on the buyer’s wavelength. How do you do this? […]
Robert Kiyosaki, in his bestselling book Rich Dad: Poor Dad, introduces the idea of the Cashflow Quadrant®. The Cash Flow Quadrant is a concept and diagram that simply organizes how we generate income into 4 distinct categories. These categories are E for the employee or employee, S for the self-employed/professional who are on the left side of the quadrant and […]
Here are some tips on how to own a home business to make money online. 1. Create a product The only secret to success in this home based business startup is to find out what people want to buy and then sell them what they want. Create information-based products or your own digitally delivered product such as e-books or tapes […]
This is a brief and simple guide on the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy. Content Marketing In many ways, everything related to digital marketing is centered around content marketing. […]
Co-branding consists of combining two or more brands in a single product or service. Companies engage in co-branding to take advantage of a strong brand. It is becoming popular business practice to strive for a positive association between different brands that can develop synergy. A well-executed co-branding strategy can lead to a win-win situation for both co-branding partners and can […]
You probably interact with several different social networks. As a business owner, you are probably familiar with online marketing because you recognize the need for social media marketing. The reality is that since everyone else is doing it online, you should too. If you don’t have that focus, you will be left in the dust and everyone else will pass […]
SMS Marketing is better than any other mode of marketing? This may seem like a hot topic among marketers around the world. Most marketing mediums have been around for decades, but the pervasiveness of mobile devices has definitely changed the way every marketer treats these options in their marketing plans. SMS Marketing is known to be a reliable option to […]
Do you have a YouTube channel? If so, you may be looking for ways to get tons of views. According to statistics, YouTube videos get more than 1.5 billion views per day. On average, a viewer spends more than an hour on this platform. If the number of views is too low, we suggest you follow this simple guide to […]
This year, the Content Marketing Institute and MarketingProfs published their 7th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are released each year, this is one that I really analyze and review as it is full of insights and paints a very clear picture of where B2B marketers are on their […]
It’s officially spring, and last month we talked about spring cleaning your business; part of which is freshening up your marketing campaigns. There is no doubt that Facebook continues to dominate digital marketing for both online and physical businesses. But are you using Facebook as strategically as you could? This month we are going to focus only on Facebook and […]
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