7 Money-Saving Content Marketing Hacks Every Marketer Should Try

With the right strategy, a marketer can easily enjoy the incredible benefits of content marketing. Some of these benefits are more traffic, a better reputation, and continued growth in both traffic and reputation over the long term with only a small increase in budget. With entrepreneurship, it is really important to calculate the costs and keep the marketing budget within the limit.

Although content marketing is very popular due to its profitability, it is not free or cheap. You need to invest heavily in an internal employee or reputable external firms to produce excellent work and execute a high-quality strategy. And always keep in mind that effective branding is also necessary in marketing, so keep your audience engaged.

Fortunately, a marketer can still cut costs without sacrificing campaign quality with the help of a few money-saving tricks. Below are strategies that many marketers have found incredibly helpful.

1. Reuse old content.

For some, this is not a good idea. But honestly, it will only be bad if the old content is reused in the wrong way. If, for example, a salesperson has a successful blog post on an “evergreen topic” that he published two years ago. Since the content of this blog is kept up to date and can attract a lot of traffic, it wouldn’t hurt if you would revisit and post such an article.

Obviously, reposting the same article every month will not give you new results. Your possible option is to wait a year or two before republishing, you might even get away with a complete repost.

If in case you decide to repost a blog of yours with evergreen content but without waiting for it to be one year old, you can do so by changing the headline, rearranging the internal sections, or editing the body content to give the article a new “look”. You just need to make sure that the URL where it was initially published is the same or else you could lose out on the SEO equity that the article has already accumulated.

2. Reimagine content in new media

A marketer can turn your hit article into different media such as infographics or featured videos. He can also use certain snippets of your article and share it on social media as a tweet or Facebook post. Reimagining new ways to republish an old but effective blog will definitely help reduce content marketing costs.

3. Don’t stop at posting content, move on with content promotion.

Content marketing starts with brainstorming and creating, editing, and publishing content. But successful marketers don’t stop and think their job is done after posting their articles, they go above and beyond and promote their content.

Eric Siu, Contributor to Entrepreneur and CEO of Single Grain, mentioned that a marketer should spend 20% of their time creating content and 80% promoting it. One can start by showcasing his work through his social media channels and move up by sending him paid ads, doing influencer marketing, submitting to StumbleUpon or Reddit, and internally linking to him.