5 types of promotional bags to market your brand

Promotional bags are the ideal product to market your brand. Useful and practical, it’s no wonder they’ve been the number one promotional item businesses have purchased to use in their marketing campaigns. Read on for five types of promotional bags your business can invest in.

1. Conference bags

The next time your company hosts a conference, why not consider including conference bags? These are large, elegant, and professional and may even include a folder, pen, and notepad. This would be very useful to hand out to clients if you are giving a talk so they can take their own notes. Even after the conference, they will more than likely keep the bag, which is very beneficial because it will present your logo with the potential for more people to see it.

2. Cotton shopping bags

These types of promotional bags are great value and perfect for giveaways during trade shows because they are lightweight, eco-friendly, and durable. As customers are walking through a busy trade show picking up various free promotional items, you can provide them with a bag so they can easily carry things and when they get home, they will notice your brand logo on the bag. For maximum impact, you could even place your company catalog and some small promotional items inside the bag.

3. Laptop bags

The obvious function of these is to store and transport laptops, which is ideal considering how many people own or use one. Nowadays, many of them have added features like side pockets for more storage space. Although they may be expensive in price, you may consider giving them as an executive gift to your clients or long-term clients. They will act both as an incentive and loyalty gesture, and your customers will not stop remembering your brand.

4. Backpacks

Backpacks are great for marketing your brand because they are used by people of all ages and they will never go out of style. You can get creative with these types of promotional bags by customizing them in different colors to draw attention to your brand logo. They will be carried by commuters and commuters, for example, acting as a portable billboard for your company and exposing your business to a larger marketing audience.

5. Sports bags

These bags can be used for all types of sports and are very popular as giveaways at exhibitions or trade shows. Even if your business is not associated with sports, many people will find promotional sports bags useful for taking to the gym or simply for transporting or storing items. They can be customized in any shape, size, or color, so it’s worth taking advantage of this, as well as the large print area, to highlight your brand.

Whichever type of promotional bag you decide to invest in, they all have one thing in common, and that is that they are highly visible items. This makes them perfect for marketing purposes and getting your brand seen and talked about.