What do consumers want in a business mobile app?
In 2017, people spent more time on their mobile phones than ever. A person spends approximately 2 hours and 41 minutes on their mobile device a day. With so much attention devoted to the consumer, business owners are investing more and more money in various digital practices that can make their work easier and help them improve their income.
The biggest challenge most business owners face these days is managing their businesses with complex systems. The time has come to understand and solve the challenge with solutions based on consumer experience.
When we deny the streaming audio, video and social media apps, we come to know why consumers love using certain commercial apps and why not. The mobile app market on Google and the Apple App Store is certainly a busy and fiercely contested place. Therefore, it is more important than ever for business owners and mobile app development companies to know what is clicking with the consumer and what is not.
These are some of the most important things a business owner should look for in the app from a consumer experience point of view.
Utility and value: Many business owners feel the pressure to have a business mobile app just because others are making it. But in reality, some of the most widely used applications satisfy two main things that the user seeks: utility and value. A rich user experience goes a long way in helping the consumer get exactly what they are looking for. Each mobile application should offer a unique and simple experience, it could be through prominent features or entertainment factors.
Perfect user navigation: If a user has to drill down and click on a number ‘n’ of menu items to get the desired result, the main purpose of the business application is already lost. Such users will not only never use the app again, they can also uninstall it and give a negative opinion.
Quick pay: A long and troublesome checkout window is a big thorn in any mobile commerce app. Online shoppers hate entering shipping and basic details over and over again. Therefore, a mobile app developer should aim to reduce duplicate effort. Easy optimization of key fields is also an important factor (there is a slight difference between using an optical mouse on the desktop and a thumb while using a mobile app!)
Customization options: Mobile applications are a great way to know how the consumer thinks while searching for products and services with the application itself. With so many data-driven consumer studies being conducted today, understanding what the user wants even before they start looking for it is the future! If a user requires plumbing services every month or has searched for crewnecks multiple times, offering a favorites option is very helpful in providing a personal experience. Similarly, there are many ways to make the mobile app experience more memorable.
Nobody likes repeating functionsNow any business owner with a dedicated app reading this should never forget it. Keep information to a minimum, we know you want to give customers as much value as you want, but be sure to give them the right value as well. Not everything is meant for everyone, keep user-specific information intact, which helps and adds more value.
Conclution
These are just some of the most important elements for the use of any business mobile application. As an owner, it is important to aim for an elite end-consumer experience.