Digital Marketing

Search engine results and traffic

Organic and Natural are two forms of traffic. It seems that people do not have a clear understanding of what the differences are between natural and organic traffic. As for definitions and examples, I’ll give you what I know about these kinds of traffic “patterns,” if you like. Natural traffic is paid traffic. The payment is divided into several categories, including banners, email marketing, search engine ads, etc. Organic traffic is also divided into several categories. These include organic search engine traffic, word of mouth, people guessing your URLs, etc., etc. What I mean by guessing your URLs is really the luck of the draw kind of situation. Let’s say someone is looking for cars, they could type cars and end it with dot com, and the lucky soul who owns this domain will get the traffic generated from that.

I really don’t think this happens very often. I know when I am looking for something online I rarely type the direct URL unless I know it is a real site. For example, Amazon, Google, eBay, Yahoo! etc. Usually I go straight to Google and search for whatever it is that I want to find. In the end, I think it is better to have a mix of natural and organic traffic. So when you are doing a business online, try to do it in a way that when your site is shown to someone, it is in an organic or natural way. I see absolutely nothing wrong with paying for traffic. This includes adding your site (s) to directories, endorsement programs, buying PPC traffic, featured ads, etc. As long as you’re sure it’s quality traffic, I don’t think it’s bad practice in and of itself.

On the other hand, when you pay for traffic, you are also taking what could be a very large gamble with your money. If you buy traffic from a website or business and don’t know how well it will handle it, you could lose money in the process of trying to make money. In this case, always check the sites beforehand. Whenever you have some kind of website online, you want to make sure that people and search engines can search for it, that it is properly optimized, and that people know about it.

Also, a great domain doesn’t always mean great success. Help. After all, you are more likely to remember underrthesun dot com instead of supercalifragilisticexpialidocious dot com (I need a spell check every time) but if supercalifragilisticexpialidocious dot com has better content, better page rank, better optimization etc, and underrthesun dot com it does not have all these things, which one do you think will appear more? Which one will people visit the most? Which one will people want to visit the most? They most likely have a supercalifragilisticexpialidocious dot com as a favorite on every computer they use.

Marketing, ranking, optimization, quality and content are five really important things, as well as other things that I have mentioned in this and many other articles.

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