Online Branding For Musicians How To – Why Branding Your Band Is Essential
Before I start writing this article, I would like to say that most artists and musicians are sometimes intimidated by the word MARK. Many, or even most, have no idea what it stands for or what it is, and more importantly, how crucial it can be in setting yourself apart from the thousands of other acts out there; and be the band that finally achieves success.
First, let me point out that building your digital brand is not as complicated as you might think. In fact, it’s probably one of the easiest and least expensive ways to promote your music and band. As I indicated, I am going to expose this step by step so that it is very easy to follow and implement. So, let’s get into this a bit:
This is probably the simplest form of your brand. Every act must have a logo that in one way or another represents who you are. It should be simple and easy to understand. But you must have one. Don’t rush: make lots of different ideas and samples until you choose the final version. Collaborate with band members, fans and friends to get different ideas. Six heads are better than one.
Remember, you essentially want your digital brand to tell the story of who you are. Focus on the details that describe your image and likeness, your consistent appearance on stage, and a consistent look for your websites and social media. Once you put the slogan to your brand image, exploit it everywhere. When fans move from website to website or watch you perform, your brand needs to be consistent. Wherever people search for you, they should absolutely be able to tell that you are, simply by seeing your consistent logo, brand, and image. It must be unforgettable!!
BUILD A COMMUNITY OF FOLLOWERS:
Personalize your interaction experiences with fans. Build trust and affection in your close personal community. Participate as often as possible. Possibly use brand-infused giveaways as a way to increase engagement from your followers.
Use Instagram, Twitter, and Facebook to constantly spread the word about your brand and expose it to as many followers as possible. By all means, shoot professional videos. Video will enhance your brand and give your fans a closer look at what you are and get closer to you.
Outshine your competition:
Dominate your particular music market by being distinctive in all aspects of your digital and traditional marketing efforts. Some examples are their official website, their social media sites and posts, new CD releases, and especially on their merchandise. Your merchandise must be distinctive and express your image and brand in its designs. Along with your logo, your merch designs should also reflect your band’s character and overall story. Designs must be original and fashionable. If they’re really cool designs, people will buy them even if it has nothing to do with your band; therefore, more collateral exposure for your brand.
RELATIONS WITH ADVERTISING AND MUSIC MEDIA:
Exploit your brand in the media, interviews, radio and music review blogs. Getting coverage in any of the media outlets will create a lot of attention and awareness for your brand and make it even better. This type of outreach is best handled by an experienced music publicist. It takes a great deal of time, experience, and an accumulation of high-profile media contacts. It is extremely difficult for the media to take the average artist seriously. A professional music publicist, trusted by the media, may cost you a few bucks, but is worth every penny.
SO, IN SUMMARY:
Remember, don’t get too intense or complicated. And most importantly, don’t get frustrated. Take your time, do it right, and keep it simple. Don’t forget to work with all of your band members, fans, friends, and supporters when it comes to establishing your logo, story, image, and designs. Six heads are better than one. Take a look at the wildly popular acts you admire – see how they approach the brand. You may want to consider emulating some of their ideas.
Branding is serious business. It is not something to be ignored. It is the visual representation of you as an artist. Just have fun and do it!