Is social media a blessing or a curse for a business?
Social networks have created a great revolution in the world of the Internet. Most netizens have an account on popular social networking sites like Orkut, Facebook, and MySpace. They live in their own world by forming a community and a group of friends, and organizing events among themselves without worrying that others are likely to access their activities and personal data. Most of them are found on social media sites just for the social aspect.
Due to the availability and accessibility of social media sites, many employees have taken it as a default way of contacting friends, colleagues, and business partners. When networking comes to the organization, productivity drops as employees focus more on staying in touch with friends and making new ones. So banks, BPOs, and most IT companies have banned social media from their workplaces.
But creative companies like ad agencies and internet companies don’t block networking sites, as their employees can use social media to get new ideas, learn more about all kinds of things, and earn money through interaction. Social. Service companies are also using social media to reach their audience and interact with customers.
On the downside, social networking sites are affected by pesky worms, AdWare, and phishing attacks. It has become a haven for hackers. Recently, the antivirus firm Sophos has carried out a study on social networks, according to which, “63% of system administrators are concerned that employees who share too much personal information on social networking sites will put their IT infrastructure at risk from their company. Companies also report that they have been the victims of spam, phishing and malware attacks through sites such as Twitter, Facebook, LinkedIn and MySpace. “
Everything in the world has two faces, just as social networks have a good and a bad side. It all depends on how well you use it. Organizations can increase their productivity through social media by allowing their employees to learn new ideas, discuss various topics, and interact with customers.
Social networks offer the best platform to reach a target audience. Social networks are not the only gateway to viruses; scams and malware attacks also arrive in the mail. We can conclude that social networks are a great help for companies to spread their hands around the world and reach all corners of the world.