Digital Marketing

How important is mobile page speed for SEO?

Every time Google comes out with some amazing but surprising updates that affect your SEO in one way or another. Google recently announced that page speed will be a ranking signal for mobile search starting in July. This is something that mostly SEO professionals have suspected for quite some time, but we’re glad it’s now confirmed as Google also started rolling out the mobile index, which directly puts mobile first.

Page speed is extremely important to user experience. Pages that take a long time to load are likely to have higher bounce rates. Pages that load slowly can also have a non-constructive impact on your conversion rates because end users won’t wait for pages to load without complaint.

But why else should you care?

Now, the question that arises here is why Google launched the mobile index and embraced a mobile-first move by dedicating a primary index for mobile. I think page speed could become more of a mid-level signal than a trivial signal like HTTP.

If you provide users with high-quality content and user experience and they can discover what they’re looking for, and the happy experience delivers on all devices and platforms and delivers value, why not?

Here are some things you can do to prepare

You need to prepare for the mobile index by making sure you provide the right content experience and have high-quality content that meets consumer intent.

Make sure your pages load as fast as possible, preferably within a second or two. It is your responsibility to check your page speed and speed up loading time to find a solution to your problem or find something you are looking for. In your competition, there are certainly other sites that are other sites that are trying to get the click, so your site needs to load as fast as possible to remain reasonable.

In addition to this, to make your website rank high, mobile speed is important as it will affect your SEO and rankings. While AMP is not a ranking factor at this time, it could be in the future. There are other behaviors to speed up your website if you don’t want to use AMP. However, you should believe in using AMP because these pages load tremendously fast, and you could increase your conversions and see improved search engine rankings once AMP becomes a ranking signal.

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Another situation could almost certainly be to take some page that ranks well in the top places and strip the page of everything except a few very light elements, like a small amount of images and content: no CSS styling, no unnecessary fancy JavaScript, etc.

With the release of this mobile update and Google indexing now indicating that speed will be an aspect of mobile devices, it’s time to start taking this seriously.

Applying all of these factors is sure to help improve your user experience, boost conversions, keep users on your site longer, and drive more organic traffic.

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