How Google’s New Digital Marketing Strategy Will Affect SEO
Digital Marketing Strategy
Google MUM, or Multi-channel Universal Mobile Interface, is perhaps the most recent algorithmic upgrade for Google’s search engine giant. Google has touted MUM as an AI milestone within of Google. However, the technology is still at early beta stage. Many internet experts have already commented on how Google could possibly use the device to monitor internet usage habits. The device will allow Google to gain more insight into which search terms and websites people click on the most.
Google has now revealed much information about their new algorithmic program, including how they plan to use the Google MUM system to improve search rankings. Essentially, Google will be able to monitor internet browsing habits much more closely than before. While the goal is not exactly clear right now, one thing we do know is that the company is definitely focusing on two major concerns when it comes to their newly announced digital marketing strategy.
The first major consideration revolves around improving its organic traffic by allowing more people to access its platform through Google. According to Google, this can be done by having more people search for specific terms within Google using the Google M Mum search tool. This particular search term generates significantly more traffic, though some experts doubt the long-term benefits. Regardless, more people are bound to start searching for digital marketing solutions using the new Google mum system.
How Google’s New Digital Marketing Strategy Will Affect SEO
The second major consideration revolves around the integration of two new search engine optimization techniques. These techniques are called ‘adsense marketing’ and ‘Google AdWords Local’. Both of these techniques are designed to give Google a much better opportunity to make money off of its users. The first technique essentially pays Google for every time someone clicks on an ad based on keywords related to the content within a website/section. The second technique makes use of Google’s own advertising platform, the Google AdWords Local advertising network.
The second major concern is the way in which the strategy would affect organic traffic. According to Google, they will be displaying more structured data on websites that use the Google M Mum service. As far as I can tell, this includes such things as the website’s age (which shows how long the site has been online), the amount of traffic directed towards the site, and even more specific details about the kind of visitors who showed up at the site – such as the demographics. Since much of the information is already available in HTML format, I’m assuming that the change over to M Mum will result in lessened amounts of information sharing and less overall customization.
So, what does all of this mean for webmasters? In short, it means that anyone looking to use Google SEO in order to boost their organic traffic and their ranking in the search results may want to consider taking a few steps back in order to improve the chances of success. While Google is hard at work to make their search engines friendlier to webmasters, it will likely take some time before we reach a point where all of the major players are giving SEO a chance. Until then, we should all focus our attention on getting our websites as search engine friendly as possible. And while Google’s latest addition, the Google M Mum, may not directly affect your bottom line, it may still have an effect on your overall SEO strategy. After all, if you want to succeed in digital marketing, you have to think about your customers, their interests, and how they are searching for information – no matter how you use the tools available to help you accomplish these goals.