How do you build a presence on social media?

Increasing your social media presence is important to get your business in front of more consumers and generate more sales.

Here are 6 simple tips you can use to turn your lonely social media accounts into popular, buzzing communities.

Use the right tools

If you want to improve your social media presence, you need to post frequently and at the most favorable times.

But if you’re a business owner, you probably don’t have enough time in your day to constantly log in to all of your accounts. That’s why you need to use the right tools.

Using the right tools will help you schedule your posts and ensure you post often enough to improve your social media presence.

Focus on customer satisfaction

Like it or not, social media has become the primary platform for customer service.

Instead of calling a business on the phone or waiting hours (sometimes days) for a business to respond to an email, many customers with issues immediately turn to social media for help from brands.

Using your social platforms as a customer service podium will send more users to your social pages and make it easier for them to resolve their issues.

The good news is that you can even create a Facebook chatbot that will answer a customer’s questions when you’re not around. By doing this, your customers will also be more willing to buy from you.

Promote your accounts

Don’t expect your customers to know all your social platforms and search for them themselves.

Start promoting your accounts to your customers and ask them to follow, like, comment and share your posts. The more people are aware of your social media presence, the larger your fan base and followers will be.

Stay on top of trends

One of the best ways to create a bigger presence for your business is to take advantage of popular trends. By doing this, your profile will be in front of numerous users who have never heard of your business before and can also help your posts go viral.

You can stay on top of trends just by taking a look at what’s happening.

Focus on eye-catching images

One of the best ways to stand out on social media while growing your presence is to focus on using eye-catching images.

For maximum benefit, focus on posting images that feature images of people using your products and enjoying your services.

Seek ongoing engagement with your audience

Users will not want to follow you on social networks or interact with you if they do not get anything in return.

That’s why it’s so important to actively engage with your audience. This means committing to responding to the comments that are posted on your page on a daily basis.

Engaging with your followers will not only increase your social media presence, but it will also help you develop real customer relationships.