What is Yelp and how should I use it?
Location-based services or LBS platforms like Yelp, FourSquare, GoWalla, and Facebook Places are all the rage among marketers these days. Between social, mobile, and local media, there is huge potential for marketers to come up with incredibly precise and measurable marketing campaigns with a minimal amount of effort. Y budget. However, it is essential to develop an approach before launching. […]
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